1-18-13-1-4-1 equals Armada Snowboards
Pleasure Staff Pleasure Staff

1-18-13-1-4-1 equals Armada Snowboards

The mysterious set of numbers spotted on the boards of various heavy hitters finally reveals its true meaning. The brand, most known for its skiing division, is expanding into snowboarding. 

To learn more about who's involved and what inspired the move, click here.

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HOKKAIDO - Nidecker Snowboards in Japan
Pleasure Staff Pleasure Staff

HOKKAIDO - Nidecker Snowboards in Japan

Nidecker Snowboards in Japan, blending big airs and bottomless turns amidst its abundant natural terrain. A love letter to their favorite playground, and a tribute to the place that exists between nature's design and a rider's perception.

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Shooting Swatch Nines - Theo Acworth
Alexander Taferner Alexander Taferner

Shooting Swatch Nines - Theo Acworth

A day behind the lens at Swatch Nines with Theo Acworth.

Self-filmed and narrated, this gives a pleasant glimpse into the inner and outer workings of the man who shot the Cover of Pleasure 153

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MELTER 5
Pleasure Staff Pleasure Staff

MELTER 5

The Melter crew making the best out of a winter that was even dry up in Finland! Short & sweet, yet pervaded with bangers.

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‘Backbone’ - Joonas Eloranta
Pleasure Staff Pleasure Staff

‘Backbone’ - Joonas Eloranta

When a year turns into three, It takes a bit to trust the process. Backbone is a slow cooked Joonas Eloranta video part, filmed in Finland between 2022-2025.

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 EL CAMINO - Arbor Snowboards
Pleasure Staff Pleasure Staff

EL CAMINO - Arbor Snowboards

EL CAMINO - a short movie celebrating the release of Jared Elston’s first pro model board for Arbor Snowboards

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Ride with the People Tour - Vars February 2025
Guest User Guest User

Ride with the People Tour - Vars February 2025

Ride Snowboards went on a tour last season for their “Ride with the People Tour” The community gatherings took place with the unique opportunity for people to test boards and ride with the European team. First up was a trip to Vars, France. Conditions weren’t entirely favourable, but the trip made for some fond memories either way.

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Tidal IV Art Show
Guest User Guest User

Tidal IV Art Show

The TIDAL Art Show in Laax, Switzerland is the brainchild of Aaron Schwartz and Jonathan Voellmy. Find out more about how TIDAL merges the worlds of both snowboarding and contemporary art.

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NORRLANDS by Jaime Castro
Veroniqi Hanssen Veroniqi Hanssen

NORRLANDS by Jaime Castro

Filmed by Kairo Kox over 12 days in January 2025, this video showcases Jaime Castro’s approach to Sweden’s street spots.

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