On the Cover: Simon Pircher, Shot by Bastien Sturma
In the Mag: A conversation with Simon Pircher, Micro Snowboarding: Mind, Body, Soul, Social Club, Luminous Gallery, Youngblood Mela Stalker, Product Guide, Rail Royale, ‘if I could run’ Taylor Elliot & Naima Antolin, Gallery: Daniel Bernstål
I’ve had to move apartments recently, and while searching for new furniture and interior design inspiration, I noticed it’s gotten difficult to find anything authentic. Everything is flooded with AI generated images and every website is selling the same 10 couches. What happened to solid wood furniture that lasts a lifetime?
This trend is coming for snowboarding too. If you’ve been scrolling through your feed lately, you’ve probably noticed the AI labels, em-dashes and the overly emoji’d and robot-sounding captions everywhere. I’m sure there’s already AI generated snowboard graphics being produced somewhere, it’s just a matter of time before it expands further. What will be the point of shovelling out stairs and making the spot look good when you can just AI generate a smaller take-off?
But why does it feel so empty? Even when you can’t put your finger on it, you can feel that bit of effort and authenticity missing.
Maybe all of it will push us to go outside, touch some grass, and talk face to face just to feel something real again. Maybe getting on the mountain with your friends is going to become even more valuable than it already is. There’s no faking the feeling of a good pow day or a slushy spring park.
The lived experience of people who have invested years of their life into snowboarding should always be the voices we listen to. ChatGPT won’t be able to tell you the best line to take on a tree run, or which board is going to feel the best under your feet for how you ride. What we do as snowboard media is highlight exactly those voices, and bring you genuine stories and opinions, not generated ones.
Here's to another year of stories from people who live and breathe snowboarding, told by people who do just that too.
I hope you enjoy this first issue of the season, and the first snow falling on the mountains.
— Veroniqi
On the Cover: Simon Pircher, Shot by Bastien Sturma
In the Mag: A conversation with Simon Pircher, Micro Snowboarding: Mind, Body, Soul, Social Club, Luminous Gallery, Youngblood Mela Stalker, Product Guide, Rail Royale, ‘if I could run’ Taylor Elliot & Naima Antolin, Gallery: Daniel Bernstål
I’ve had to move apartments recently, and while searching for new furniture and interior design inspiration, I noticed it’s gotten difficult to find anything authentic. Everything is flooded with AI generated images and every website is selling the same 10 couches. What happened to solid wood furniture that lasts a lifetime?
This trend is coming for snowboarding too. If you’ve been scrolling through your feed lately, you’ve probably noticed the AI labels, em-dashes and the overly emoji’d and robot-sounding captions everywhere. I’m sure there’s already AI generated snowboard graphics being produced somewhere, it’s just a matter of time before it expands further. What will be the point of shovelling out stairs and making the spot look good when you can just AI generate a smaller take-off?
But why does it feel so empty? Even when you can’t put your finger on it, you can feel that bit of effort and authenticity missing.
Maybe all of it will push us to go outside, touch some grass, and talk face to face just to feel something real again. Maybe getting on the mountain with your friends is going to become even more valuable than it already is. There’s no faking the feeling of a good pow day or a slushy spring park.
The lived experience of people who have invested years of their life into snowboarding should always be the voices we listen to. ChatGPT won’t be able to tell you the best line to take on a tree run, or which board is going to feel the best under your feet for how you ride. What we do as snowboard media is highlight exactly those voices, and bring you genuine stories and opinions, not generated ones.
Here's to another year of stories from people who live and breathe snowboarding, told by people who do just that too.
I hope you enjoy this first issue of the season, and the first snow falling on the mountains.
— Veroniqi
